The Nigerian small, medium and large entrepreneurs sector has received a boost with the introduction of Tradenigeria.ng, an interactive business-based platform, anchored on promoting entrepreneurship, business development and market growth in the country.
“With Nigeria’s current economy no longer relying on oil and gas, the silver lining is that this creates more opportunity for innovation and entrepreneurship to emerge.
“Nigerians are entrepreneurial by nature, and combining this drive with technology is one of the clear ways to ensure that businesses are highlighted and receive the traffic and client interest that they need in order to succeed,” the Director of TradeNigeria.ng, Ms. Michelle Smeillie, said.
According to her, the business platform aims to fill a gap for businesses to launch their products into the market, learn best practices on how to succeed in business in Nigeria as well as to be motivated by the story of other successful businesses in Nigeria.
“Nigeria is a tough market and there are those that are sinking and those that are swimming. TradeNigeria.ng aims to be the support system for everyone looking to develop and grow their Nigeria-based businesses, including global companies entering the market,” she said.
“Advertising and digital marketing is a great way to engage with your clients as Nigeria has the highest number of Internet users in Africa. The Tradenigeria.ng model is not advertising, but creating awareness through the sharing of your company story, which engages your core audience,” she added.